move on mv

Garden City Movement’s Move On music video is an impressive aesthetic which manages to explore the song’s essence and capture the viewer.

Throughout the video we follow two young women who fall in love during what seems to be the course of a summer. Nearing the end of the video we experience heartbreak when the relationship ends, a feeling that is universal no matter who you’ve fallen in love with.

The protagonist is introduced to the viewer while standing in front of a pastel coloured sky and sunset over the ocean. The song’s title Move On fills the screen as the girl stares off into the distance somberly, thinking of the memories of the summer past which we are soon introduced to.

Multi-coloured pills fill a plate in front of the young protagonist, although it is left to the viewer to decide whether these pills are for her or for what seems to be her ailing grandmother. This elderly woman is the only character wearing a dark red shade. This in contrast to the majority of the video, which sees the two young women wearing mostly light pastel shades. I would suggest that the light colours seem to represent youthfulness.

The colours aren’t the only symbol in the The Michael Moshonov and Lael Utnik directed video. A marble given to the red-haired woman when she first meets up with the other woman makes its way throughout the video and seems to represent the couple’s love for one another. In the last verse of the song, we see the protagonist holding onto the only thing she has left of the relationship, followed shortly after with an emotional phone call where the break-up is presumed to happen. The marble is let go into the ocean at the end of the video in mourning of the end of the relationship.

Smoking, drinking and vandalism are among the activities the women take part in, with the antagonist rebellious influence clear as day. The shadow of the antagonist drinking out of a large beer bottle is a phallic symbol and the shot of the bottle being thrown in the air seconds before we first see the two women kiss, seems to be a rejection of everything that symbol represents.

The red-haired girl has a room filled with Leonardo DiCaprio posters and a décor that suggests her love story takes place during the ‘90’s, a time when homosexuality was hardly beginning to be recognized or respected. The posters of the heartthrob suggest that perhaps her relationship with the dark-haired antagonist is her first with a female and perhaps she finally feels alive. Losing the relationship with the only person that makes her feel alive among an aging grandmother and judgmental world seems to leave the young woman feeling dead inside.

The lyrics in the song are minimal but almost as visual as the actual video. The Israeli trio’s song has light, echoed vocals that seemingly represent the repetitive thoughts in the mind of someone still attached to a person that they need to rid themselves of. Lyrics like “Running naked, cutting through the breeze…Presses up to me/ Whispers “Take me”/ Soft skinned covered shells/ And the taste of bells” paints a sensual visual for the listener. One of the most meaningful sets of lyrics representing the end of a relationship appear with “Thanks to first and last/ I’m always in the past.” These lyrics suggest biased nostalgia filling your mind with memories of previous relationships and potentially hold you back from exploring a relationship with someone new. The music video perfectly adds the visual to an already impressive and unique tune.

Check out the music video, below: